"Speedy Simpson is the best at everything - or at least he is until Bebe LaMouche arrives in town. Bebe can swear better than anyone the children have ever heard. And what's more, she always manages to get away with it. Desperate to outdo her, Speedy sets about finding himself the perfect word. When he does, he rolls it around in his mouth and his head until, finally having perfected it, Speedy can contain it no more and the word takes on a life of its own. Knowing the impact it will have, Speedy heads into the Oomphalala Mountains to practise. But the mountains are inhabited by the Oomphas and one mother Oompha is far from impressed by the language Speedy uses in front of her child. In fury, she destroys Speedy's bike and sends him running back home, shaken and subdued. From then on, Speedy decides that keeping a low profile is by far the better option. He even teaches the other children many of his secrets for success, ensuring that he no longer stands out from the crowd."--Provided by publisher.