Read What's Up, Fire Truck?, an innovative board book by pop-up wizard Matthew Reinhart and award-winning artist Toby Leigh--and then transform it into a 3D fire truck toy!

Follow a firefighter through a busy day at the fire station. Lift the flaps to open the fire truck doors and peek inside, help a crew member put on his protective gear, and unfold the ladder to help the firefighters save the day. When the story is over, follow simple instructions to transform the pages of the book into a three-dimensional fire truck!

There's so much to discover in this stunning interactive board book from bestselling pop-up creator Matthew Reinhart. Make learning fun with Pop Magic, an innovative line of preschool books covering topics from vehicles to colors and more!

Also available:
What's Up, Construction Truck?